Why You Need To Upgrade Your Wardrobe With Pink
No colour has ever been more gender-defined, no shade less understood. Once used to make the boys wink, now pink is making the girls think.
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01 Throwing Shade
No one said it would be easy. Blue is a menswear perennial, not just because it’s bold and masculine but also because it’s the most forgiving colour next to ruddy Anglo-Saxon skin tones. Pink, on the other hand, needs to be negotiated more precisely. “Pairing complexion with colours isn’t an exact science, but as a rule, pink next to the face – in the form of a shirt or jumper – tends to suit either dark or paler skin better than ruddier colouring,” says Dr Carolyn Mair, chartered psychologist and subject director for psychology at London College of Fashion. That’s not to say rosy-cheeked men will always look red-faced in pink. Just that you need to be more judicious when introducing it to your wardrobe: “Some clothes – like smart knee-length shorts in a softer flush – will look good on any skin type,” says Mair, “while pink accessories are always an effective way to soften a harder appearance.”
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02 The Colour Of Money
Of course, some men have been proudly wearing pink since the ’80s – and they’re not usually the kind you’d think of as fashion-forward. Salmon has long been a city boy staple and many would say it has suffered by association. To look like a heavy hitter rather than a fat cat, keep it casual, says Tony Cook, menswear editor at Farfetch: “Nearly every designer embraced pink this season. And although it has been utilised in various ways, the constant seems to be relaxed informality. Think sweatshirts, T-shirts and track trousers.” That’s not to say pink is a stylistic faux-pas in the 2019 office, though. “Classic Bengal-striped shirts have made their way into contemporary fashion in a big way,” claims Cook. Just err in favour of soft flamingo over Gordon Gekko.
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03 Light Up Her Life
If you still subscribe to the idea that pink is in some way an emasculating colour, it’s time to get over it. Many a woman will testify that it takes a real man to wear pink – and by real man they don’t mean caveman. “On a date night, it is likely that a women would not just associate a man wearing light pink with success, but crucially with kindness, too,” says Kate Nightingale, consumer psychologist and founder of Style Psychology consultancy firm. “Meanwhile, a more lurid, reddish shade may be associated with danger and grab the attention more forcibly – for better or for worse.” Still think you might have overdone it with the fuchsia blazer? Unfortunately it’s too late to change now. “The human brain is capable of forming first impressions of someone within as little as 50 milliseconds,” says Nightingale. “Clothes are a big factor in that process, so pick wisely.” In other words, ditch the fuchsia blazer.
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04 Utility Player
We’re taught that too much of a good thing is injurious, and that’s certainly true in the case of pink. Overloading the fleshy tones of your ensemble without offering a contrast can lead to you looking like a strawberry-flavoured Mini Milk. “Pink works best on men when grounded by a familiar masculine palette,” says Volker Ketteniss, trend analyst and menswear director at WGSN. “So, a slightly muted or washed-out pastel shade will work well with grey or navy. Take, for example, a light pink sweatshirt under your favourite bomber.” Strike the right balance, says Ketteniss, and pink can end up being the most versatile colour in your wardrobe. “One of its great advantages is that it can look both sophisticated and sporty. It’s perfect for men who prefer to have a smaller capsule of clothes that can be worn on rotation in various combinations.” That will be all of us, then.
Video: How To Update Your Wardrobe On A Budget! 5 EASY TIPS!
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