What is good advertising?

Yuri Belousikov
Yuri Belousikov
March 27, 2013
What is good advertising?

In this article we will talk about the benefits of advertising, as well as consider various types of advertising in terms of their quality and effectiveness, because advertising can be not only useful but also harmful, turning into anti-advertising, or it can simply not reach its goal.

About the benefits of advertising

So, what's good about advertising? Advertising allows you to tell potential buyers and customers about the benefits of your product and service. Suppose you have saved money and opened a small pet store on the outskirts of the city. What do you think, how many people will come to you in the first days after opening, and what kind of people will they be? I can answer you for sure: it will only be residents of several nearby houses, and the most nearby, the rest just will not see it or not pay attention. And now we take a small step: we order a beautiful sign that catches the eye and attracts attention. Any advertising specialist will tell you that the number of people entering your store will at least double or triple.In this case, note that advertising will help attract buyers, but potential. But they will become real only when they are satisfied with the conditions of purchase: the right price of the product, its quality, etc. That is, competent advertising will surely attract customers, and then everything will depend on you. A signboard is good, and what's even better? Of course, other outdoor advertising. So, today it is fashionable to make advertising right on the asphalt - draw arrows in the form of cat or dog legs, leading to your store, or rent a small stand for a month at the bus stop. Everyone will benefit from this: you will advertise the store, and people will have more fun, and even pets will be able to buy goods and products closer.

Bad and good advertising

And an excellent means of attracting customers are the media - the media. These are newspapers, radio, television and, of course, the Internet. Today, it is possible to advertise in a local newspaper for quite a tolerable price, and order not a small square for an ad, but a completely decent lane on which a beautiful picture and attractive text will be placed. And how many opportunities the Internet provides - even to make and promote an advertising site today is quite real, especially for a purposeful person.And now the question is: Do you often see useful advertising? If you ask him to an ordinary city dweller, he will most likely frown and answer: yes, not really, basically it only hinders. And residents can be understood, because a huge amount of advertising presented on our streets and in the media does not correspond to the level that allows us to talk about advertising as an effective means of attracting customers and customers. And after all just such - attractive and effective advertising should be. In addition, it is very important that the advertisement is not vulgar and insulting anyone's feelings. And of course, advertising texts should not be full of errors. That's when it really will be a good advertisement.