What does SWAG mean?

Natalya Kosenko
Natalya Kosenko
November 26, 2014
What does SWAG mean?

The word swag (SWAG) appeared relatively recently in teenagers of different countries and entered the Internet slang, but has already become part of the youth culture. In 2011, it ranked first among popular youth words according to an online survey of German-speaking users. To understand what SWAG means, you need to understand the origin of the word.

How did the word swag come about and what does it mean

For the first time the word swag was heard in the song of the American rapper Soulja Boy “Turn my swag on”. The wave of popularity reached Europe after a cover of this song was made in Germany. Her name is interpreted differently: “Evaluate my style” or “What I have gained”. The word has no specific meaning, but literally translated from English means “booty, bribe”, but it can be interpreted as stolen goods.

Now there is a separate movement "swagers", which decode the word swag as an abbreviation of Something We All Got, which means "We are all cool."

SWAG philosophy

First of all, the concept of SWAG means a peculiar style of clothing, demonstrating freedom, a certain chic and absurdity at the same time. In everyday life, clothes in the style of swag looks ridiculous.Many people call this style "show off." It is characterized by: numerous expensive accessories, causing make-up and hairstyle, T-shirts and T-shirts with inscriptions.

Swag philosophy implies a grotesque artsy style, not only in dress, but also in behavior or in art. Most of the followers of the swag style are rappers, golden youths who have money and a desire to attract attention, but no sense of taste and measure.