We're Calling It: This New Sunglasses Collection Is About To Take Over Instagram
FromMatrix-inspired shades to colored lenses, it's been a year of throwback, once-taboo sunglasses trends coming back in style. While we've already been inundated with ultra-small specs, Westward Leaning is bringing back another retro sunglass trend that's sure to be approved by every Cool Girl on Instagram: sporty shades.
The brand launched a new line of high performance, active sunglasses aptly called Westward Leaning Sport. Featuring three sunglass frames (offered in a range of colors) and a pair of swim goggles, the new collection is designed to be sweat-proof, comfortable, and resistant to slippage—making it ideal for runners, swimmers, and of course, selfie fiends.
The angular, sporty shades are practically begging to be worn by Gigi and Bella Hadid—along with just about every other cool girl on your Instagram feed. And let's not miss the fact that the designs subtly pay nod to the colorful shield sunglasses worn by the likes of Lil Kim and JLo back in the early 2000s. Available in shades of blue, pink, yellow, and clear, the frames range from - 5.
From left:Westward Leaning Sportsunglasses, 5; 5; 5,
To launch the new collection, the brand tapped influencers Aleali May and Jamie Chung as its official Sport ambassadors. Both women star in the campaign and have already rocked the shades on Instagram.
But the collection goes beyond just offering up some cool, unique sunglass options—there's also a philanthropic component. For the line, Westward Leaning teamed up with Street Soccer USA's #LadiesFirst initiative, which helps empower underprivileged girls (age 6 - 18) through soccer. For every pair of Sport sunglasses purchased using the code 'LADIESFIRST' on , will go to the official launch of #LadiesFirst.
You may have never thought the sporty sunglasses your dad used to rock would ever, ever be cool, but here we are. Get ready for this trend to takeover the fashion set—we're calling it now.
Video: These Crazy Sunglasses Do Something Incredible (Seriously)
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