Sweetgreen serves broccoli leaf
Sweetgreen Why are yuppies across America going crazy for sweetgreen?
Beyond the appealing design, efficient flow, and excellent recipes found at this salad chain, there are those wonderful ingredients. Sweetgreen's commitment to local is clear in its seasonal menus and the board listing all of its suppliers. It's even more clear when you hear anecdotes like how sweetgreen discovered broccoli leaf.
As sweetgreen cofounder Nathanial Ru told Tech Insider's Drake Baer, the chain starts by asking what farmers are growing.
"About a year and a half ago, we went to the Salinas Valley in Northern California. We met a farmer who was showing us his plot of broccoli," Ru said. "Most people associate broccoli with the florets or crowns, but it actually grows in a similar fashion to like a kale or a winter green. There's all these leaves that surround this broccoli crown."
So the team asked the farmer, "What do you do with leaves once the crown is gone? Do you sell them?"
He replied: "No, nobody wants to eat it. We till them back into the ground."
"Well, can you eat them?" they asked.
"Yeah," the farmer replied. "It's just as healthy if not healthier, than most of the lettuces you see out there."
So Sweetgreen made a deal for the broccoli greens, and the rest is history.
Video: 3 Easy Healthy Salad Recipes
Is my phone making me stupid
How to Start Writing Articles
QA on Yacon Syrup, FOS, Fructose More
This Is the First Ad to Show Red Period Blood and Not Weird Blue Dye
The Best Waistcoats To Upgrade Your Tailoring Game
Essie Bridal Summer 2019 Nail Polishes
Kate Moss Doesn’t Appear Onscreen Much, But When She Does It’s Amazing
How to Teach Kids to Disagree Respectfully
7 Ways To Control Cravings
Thistle Farms Sweepstakes