Fashion houses have declared war thin

Two of the most influential French fashion houses, LVMH and Kering, which own such brands as Gucci, Saint Laurent, Louis Vuitton and Dior, have joined forces in the fight against excessive leanness. It was decided not to enter into contracts with models whose parameters correspond to size 0 (the same size xxs). Now girls and boys must present a certificate of health, in particular, confirming the normal body mass index, to go to the podium or take part in a photo shoot. Well, models younger than 16 years old will be able to demonstrate only clothes for young people. All these rules are spelled out in the charter “On health and well-being of models”, signed by renowned houses.

“We do not want to delay and must take action right now,” said the head of the Kering house, Francois-Henri Pino. “We hope that other houses will follow our example,” he added.

Publication from Dior Official (@dior)Aug 2 2017 at 9:02 pdt

Publication by GIVENCHY (@givenchyofficial)Jul 10 2017 at 6:07 pdt

Publication by Louis Vuitton Official (@louisvuitton)Aug 9 2017 at 9:01 pdt

Gucci Publication (@gucci)Aug 17 2017 at 4:00 PDT

The fashion industry has been accused of promoting anorexia for many years.Why is the change just now? Perhaps, the impulses were the statements of the models themselves, who finally dared to openly complain in social networks about working conditions and casting in fashion houses (remember the case when the Danish model was not allowed to participate in the Louis Vuitton cruise collection because it is “too big”? ).

Who's next and what's next? We will watch for the changes and hope that the "pendulum" of trends, overshooting the size of xxs, then plus size, will soon stop somewhere in the middle.