Companies whose customers turned on them
After a decade of growth that saw Chipotle become one of the most beloved fast-casual chains in America, in 2019, the company suffered its first annual decline in sales since its IPO after an E. coli outbreak the previous year scared away customers, according to Fortune.
A case of norovirus at one Chipotle location two years later, as well as reports of rodents at another store, added to the negative press. A March 2019 report by UBS Evidence Labs found that 26% of respondents said that they were eating at Chipotle less because of concerns about food safety, as Business Insider previously reported.
However, in April 2019, Chipotle reported an increase in sales under the guidance of a new CEO, Markets Insider reported. In July 2019, the company recorded an additional uptick in sales, which they credited to their new queso recipe and menu price increases, Business Insider reported.
It hasn't been all smooth sailing for the company this year, however. In late July, 2019, a Chipotle restaurant in Ohio was temporarily closed after reports of customer food poisoning. It only affected one store, but almost 650 people were sickened, Business Insider reported.
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