AG Jeans Fall/Winter 2012-2013 Campaign
The British model, television presenter and contributing editor of British Vogue, Alexa Chung never gets tired of leaving everyone fascinated. Weathering the storm of impressive debut season, Alexa goes on to design effortlessly fashionable looks combining sensitivity and sophistication with vintage ornamentation. Every time she finds inspiration in simple things we would not think of, and this time is not an exception: the upcomingAlexa Chung for AG Jeans fall 2015 collectionfound afflatus in a fictional and impeccably dressed badass girl gang.
We all remember the loose, stylish, chic 20-piece denim collection she designed for the brand in January this year, and we all approved of her well-turned partnership with AG Jeans. In an effort to expand the edges of basic denim garments, Alexa Chung has found other ways she could take the essence. “It’s an evolution”, stated Chung on her new fall collection.“The first collection was much focused and stripped back; I challenged myself to create an essential denim wardrobe. With the second collection it was more about exploring where else we could take it”.
Alexa’s fancied muse for the new collection has the name Loretta. “I imagined she was riding on the back of a motorbike. This is what she was wearing – like a seventies jacket we found. We did a lot of vintage shopping in LA,” when describing her muse. To create one of the pieces Alexa got inspired by her mother. She says she likes the idea of a twin-set with a bit of twist, which was suggested by Jill Chung.
Few but worthy revealed looks of the collection have already prompted us to feel high. We cannot wait to get our hands on the suede skirts, capes, pussy bow blouses and sweatshirts alongside her enhanced perfect denim pieces. The stunning combination of a suede pencil skirt and polka dot blouse from her line, which Alexa wore at a presentation exclusively for editors, gave the sense of vintage fashion.
This time the items of the line have more like ready-to-wear character, thus allowing the wearer to spend little time and effort on her styling while still looking chic and elegant. However, the masculine touch expands the variants of winning combinations and allows one to feel free and unique.
Just look at the trendy combination of suede mini metal-buttoned skirt with the loose black suity jacket – a stunning look for a girl gang leader! Nothing could go with it more than wavy windy natural-looking curls and sensitive smoky eye makeup. The wear-and-go metal-button denim overall could not have a better rival in making a girl the ruler of the street.
The pockets on the chest and shorts of the overall add a casual touch to the excellent loose masculine look we are all fan of. And as we are in love with the few by now revealed garment looks, the rest of the line could not be more anticipated! The collection will hit the stores from July 23, as well as will retail at Avenue32. The price range will be from 98$ to 1.248$ USD to fit more wallets.
Alexa once confessed that talking about clothes is not her thing. She would eagerly go for designing them and then wearing, but when she is asked to talk about them, she feels like in an art class saying things like “this represents sadness”. She would rather just give us names. Yes, Alexa, we agree.
Video: FTV- Bianco Jeans Winter 2011 campaign behind scenes
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